PlayStation 4 [ IN DETAIL ]


PS4, Get Ready To Play!

Lets brush up some Play Station History: 

Back in 2005 when there was no Android or iPhone flu in the market especially for games people only knew PC’s & consoles as the major players.. From then on the Play Station has taken a wonderful lead in the Gaming Industry by launching various creative products such as the PSP, PS2, then the PS3.  For many consoles with Internet connectivity was a novelty. These changes are only accentuated by the length of this console generation, which has exceeded any that went before it. It feels like the PlayStation 4 is launching into a completely different world.

Evolution of PlayStation:

Sitting down with Sony Computer Entertainment Europe’s president and CEO Jim Ryan the morning after the announcement, I asked him which developments of the past six years or so have made the PlayStation 4 possible. Here are the four most significant.

Most obviously, if the PlayStation 3 hadn’t done well over the past five years, the PlayStation 4 would definitely not be happening. “The first thing is that we had a condition of considerable success with the PS3, and had that not happened, we probably would not be sitting here after yesterday’s event,” says Ryan. “PS3 was not all that easy in the beginning, but we’re now 70m units in, and certainly in the part of the world I look after, in most European territories you’re in a very dominant market position, and there’s good momentum – PS3 will carry on going. That success was definitely a necessary condition… it’s a big thing for any corporation to decide that they’re going to introduce a new platform, and you can best do that from a position of success.”

Although the PlayStation 4 does not require an Internet connection to function – something that was rumoured before the announcement, and a prospect that was getting plenty of people worried – connectivity is a huge part of the console’s pitch, as evidenced by the Share button and the console’s Gaikai cloud-gaming integration, which looks set to become one of its defining features. What has enabled this is the improvement of the global Internet infrastructure; more people than ever are online, and more people than ever have access to broadband, so it is easier to justify making connectivity so integral to the console.

PlayStation at its Gaming:

“Our levels of connectedness on the PS3 platform are extremely high – in excess of 90%, even in places like Italy and Spain,” says Ryan. “When you have that level of connectedness it makes that sort of innovation much easier to justify. It becomes much easier to do than if you’re running at 10% levels of connectivity; everybody’s online, so the ROI [return on investment] – which unfortunately people like myself do have to worry about – on those sorts of investment decisions becomes much more straightforward.”

As well as better broadband, social media has totally changed the way we communicate with each other since the PlayStation 3 was announced, pushing us towards sharing more of our lives online. This has made social integration on the PlayStation 4 not only possible, but necessary. The DualShock 4’s Share button and the PlayStation Network’s increased personalisation show how the console is embracing the more socially connected Internet that has developed since the PlayStation 3’s release, claims Jim.

ps4 dual shock4 console

“We think personalisation is very important in this day and age. You’ll have a home page on the network which is yours, [with] stuff that you’ve bought and that your friends have bought, what your friends are doing… The social aspect is probably most important of all – this deep, very rich social engagement, whether it’s via social networks or by using this rather cool Share button.

“I think the general move to this connected world that we live in now makes the realisation of what we’re going to do with the PS4 possible to an extent that really wasn’t the case 5 or 6 years ago, ” he concludes.

In 2006 the idea of being able to use, say, your Samsung phone with your Sony games console was preposterous. Since then, however, smartphones and tablets have become so dominant that console manufacturers have had to acquiesce (and other electronics hardware manufacturers – there are even ovens you can control with your iPhone). This is the impetus behind the Xbox’s SmartGlass, and the PlayStation 4 will use apps to let you use tablets and phones as second screens (as well as the Vita, of course). We are no longer limited by hardware compatibility to anywhere near the same extent.

“One of the things that we increasingly see is that the silos that have existed in the past with these vertical platforms are getting broken down little bit by little bit,” observes Ryan. (In plain English, platforms are no longer closed – they have to integrate.) “Things are becoming more open and less proprietary, and this can only be good for consumers. It brings certain technical challenges and business model challenges in certain spaces, but I think in this day and age companies like Sony have to meet those challenges head-on.”

Watch the Official Live PlayStation Announcement.(Replay)

Orange Acquired Dailymotion For $168 Million. [NEWS]


Back in January 2011, Orange acquired 49 percent of Dailymotion for $78 million (€59 million), and declared that they wanted to buy out the remaining 51 percent. But Dailymotion had to wait two years before further talks. By spending $80.6 million (€61 million) for the remaining stake, Orange acquired 100 percent of Dailymotion for $168 million (€127 million).

Rumors have been circulating for months that Orange was finally ready to up its stake. The confirmation comes from its earnings documents. The deal was closed on January 10.

With 2.5 billion video views per month and 106 million unique visitors according to its latest public numbers, Dailymotion is a solid video sharing service, but far behind YouTube. When it comes to market share, it competes with Vimeo more directly than with YouTube. As video hosting consumes a lot of bandwidth, it’s hard to cover operating expenses with advertising.

Yet, the company has been profitable for a couple of years. Considered as the platform of choice in France, Dailymotion is very strong in other markets as well. In 2011, only 15 percent of its users were French. The U.S., Turkey, Japan and other countries are important markets as well.

Dailymotion’s immediate future will largely depend on whether Orange is ready to invest and support it. For instance, Orange has been key to Deezer’s expansion by bundling premium subscriptions in many mobile and Internet plans.

According to the AFP, Orange is currently looking for an American investor to buy out a small stake. The telecommunications company doesn’t want to stay the sole investor for long. While diversifying shareholders is a good financial decision, it also means that Orange probably doesn’t want to further integrate Dailymotion in its offerings and business units.

Update: An Orange spokesperson provided the following statement.

Since January 2013, Orange has increased its stake in Dailymotion to 100% (following an initial acquisition of 49% in April 2011). It is not our ambition or our role to remain a 100% stakeholder of Dailymotion and we are currently working to find the right partner/s. Obviously we cannot comment on this until a deal has been reached but it is clear that to accelerate the development of the company, Dailymotion needs to find a solid strategic partner, probably American, that is capable of opening the doors to the US market.

Beyond this, we are very happy with what has been achieved in the past few months (revenue growth of 55% in 2012). Our partnership with Dailymotion is an excellent illustration of the pertinence of our content strategy.

 

#Facebook got hacked Anonymously.


 

Facebook said on Friday it had been the target of an unidentified hacker group, but it found no evidence that user data was compromised.

Last month, Facebook security discovered that our systems had been targeted in a sophisticated attack,” the company said in a blog post posted on Friday afternoon, just before the three-day Presidents Day weekend. “The attack occurred when a handful of employees visited a mobile developer website that was compromised.

The social network, which says it has more than one billion active users worldwide, also said: “Facebook was not alone in this attack. It is clear that others were attacked and infiltrated recently as well.”

Facebook declined to comment on the motive or origin of the attack.

A security expert at another company with knowledge of the matter said he was told the Facebook attack appeared to have originated in China.

The FBI declined to comment, while the Department of Homeland Security did not immediately return a call seeking comment.

Facebook’s announcement follows recent cyber attacks on other prominent websites. Twitter, the micro blogging social network, said earlier this month it had been hacked and that about 250,000 user accounts were potentially compromised, with attackers gaining access to information, including user names and email addresses.

Newspaper websites, including those of The New York Times (NYT.N), The Washington Post and The Wall Street Journal, have also been infiltrated. Those attacks were attributed by the news organizations to Chinese hackers targeting coverage of China.

While Facebook said no user data was compromised, the incident could raise consumer concerns about privacy and the vulnerability of personal information stored within the social network.

Facebook has made several privacy missteps over the years because of the way it handled user data and it settled a privacy investigation with federal regulators in 2011.

Facebook said it spotted a suspicious file and traced it back to an employee’s laptop. After conducting a forensic examination of the laptop, Facebook said it identified a malicious file, then searched company-wide and identified “several other compromised employee laptops.”

Another person briefed on the matter said the first Facebook employee had been infected via a website where coding strategies were discussed.

The company also said it identified a previously unseen attempt to bypass its built-in cyber defenses and that new protections were added on February 1.

Because the attack used a third-party website, it might have been an early-stage attempt to penetrate as many companies as possible.

If they followed established patterns, the attackers would learn about the people and computer networks at all the infected companies. They could then use that data in more targeted attacks to steal source code and other intellectual property.

In its statement, Facebook said the attack was launched using a “zero-day,” or previously unknown flaw in its software that exploited its Java built-in protections.

“Zero-day” attacks are rarely discovered and even more rarely disclosed. They are costly to launch and often suggest government sponsorship.

In January 2010, Google reported it had been penetrated via a “zero-day” flaw in an older version of the Internet Explorer Web browser. The attackers were seeking source code and were also interested in Chinese dissidents, and Google reduced its operations in the country as a result.

Attention to cybersecurity has ratcheted up since then and this week President Barack Obama issued an executive order seeking higher safety standards for critical infrastructure.

Other companies stand to benefit more from comprehensive legislation, which has stalled in Congress. Republicans have opposed additional regulations that would come with mandatory security standards.

 

[-TOI]

 

Twitter Hacked !! This time for Real !


Twitter is sending out emails to 250,000 users it says may have had their accounts compromised in the last week as the site experienced “unusual access patterns that led to us identifying unauthorized access attempts to Twitter user data.” Twitter tells us that this is “not related” to the widespread, but intermittent, outage the site saw yesterday.

The text of the email is below. In its blog post on the hacking, Twitter recommends that all users make sure they have a secure enough password on their account. In truth, there still seems to be some big unanswered questions. Twitter notes that “attackers may have had access to limited user information – usernames, email addresses, session tokens and encrypted/salted versions of passwords”, which can also be interpreted as “may not have had access”, or may not have had access to all of those different elements. The reader who sent in the letter below tells us that he had not seen any unusual activity on the account recently — so any password or other kinds of compromises had not yet translated into actions, for him at least.

One coincidence that appears to be emerging is that many of the people who have been affected were among some of the earliest adopters of Twitter. Our reader signed up in 2007, and we have heard similar reports from others receiving the email.

Twitter says that it believes that other websites may have been compromised.

“This attack was not the work of amateurs, and we do not believe it was an isolated incident,” Bob Lord, director of information security at Twitter, notes in the blog post. “The attackers were extremely sophisticated, and we believe other companies and organizations have also been recently similarly attacked.”

Twitter would not comment on whether it had any information on which other companies may have had related attacks — although by coincidence Amazon yesterday also had an outage, although we understands that Amazon has determined that outside groups were not involved. Twitter does, however, refer to the security breaches at both the New York Times and the Wall Street Journal, as well as the recent security issues with Java in browsers, as examples of how hacking is everywhere (and to possibly deflect a little attention from what has just happened on its site).

” 

Hi, ABCD

Twitter believes that your account may have been compromised by a website or service not associated with Twitter. We’ve reset your password to prevent others from accessing your account.

You’ll need to create a new password for your Twitter account. You can select a new password at this link:

ABCDEF

As always, you can also request a new password from our password-resend page: https://twitter.com/account/resend_password

Please don’t reuse your old password and be sure to choose a strong password (such as one with a combination of letters, numbers, and symbols).

In general, be sure to:

  • Always check that your browser’s address bar is on a https://twitter.com website before entering your password. Phishing sites often look just like Twitter, so check the URL before entering your login information!
  • Avoid using websites or services that promise to get you lots of followers. These sites have been known to send spam updates and damage user accounts.
  • Review your approved connections on your Applications page at https://twitter.com/settings/applications. If you see any applications that you don’t recognize, click the Revoke Access button.

For more information, visit our help page for hacked or compromised accounts.

According To #Twitter

According to Twitter, it was hacked and 250K accounts were affected, so they received emails from the company to change their password. This is not the first time this has happened, but this time it was a real hack, rather than a blend of real hacks and “false alarm” blast of emails like last time.

Way to start off our weekends, Twitter. Who knows if you’ll even get the email from Twitter about it, I know that I filter all of those things out. You can read all of the details about the hack and the company response here.

I find it really confusing when anything like this happens, because it feels like companies try to diminish the perception of the impact of the situation. Fact of the matter is, its users are seeing sad tweets from their friends about how they got hacked. I even had one person tell me that they felt like they weren’t cool enough because they didn’t get hacked.

Instead, or in addition to, just go change your password. We’re all cool enough to get hacked. The number, 250K affected, seems a bit too tidy to me, and I’m not saying that Twitter is lying, I’m just saying that it’s better to be safe than sorry.

Twitter also suggests this course of action, which is way too much for most people’s brains to process on a Friday:

“We also echo the advisory from the U.S. Department of Homeland Security and security experts to encourage users to disable Java on their computers in their browsers.”

Sure, OK.

Happy Tweeting (Maybe)! While you’re at it, change all of your passwords for everything. It’s a good thing to do once in a while, especially if you use the same one for every single site you log into.

[Photo credit: Flickr]
[-via TechCrunch]

BlueStacks – Rumored to bring Android Apps To WindowsRT Devices, Hits 5Million Installs.


new-bluestacks-logo

It appears that BlueStacks isn’t just a flash in the pan. The Silicon Valley-based start up, which makes software that allows users to run their Android apps on Macs and PCs, said today that it has passed 5 million organic installs through its homepage. Vanity stats like this are annoying, yes, but what’s notable is that BlueStacks hit this milestone in under eight months. And the news comes on top of its recent partnerships with AMD and Asus, which have announced their intention to pre-load BlueStacks’ technology on over 100 million units.

In September, BlueStacks announced a partnership with chipmaker AMD, which brought its app catalog to AMD-powered Windows 7 and Windows 8 machines through the launch of its new app store, AppZone. As Sarah pointed out at the time, much like AppUp, Intel’s app store for PCs that “has been optimized to run on Intel-powered Ultrabooks,” with AppZone, the chipmaker optimized BlueStacks’ technology for AMD GPUs and APUs.

Of course, it was only a matter of time before the chipmakers began implementing the startup’s technology, as AMD was the lead strategic investor in BlueStacks’ $6.4 million series B raise in October of last year. The round brought the company’s total investment to $15 million and saw AMD join investors like Andreessen Horowitz, Ignition Ventures, Citrix and Qualcomm.

It’s unusual for software makers and manufacturers like Citrix, Qualcomm and AMD to show up on the same roster of investors, yet, as Sarah said, it was a demonstration of an eagerness among investors to leverage the Windows ecosystem as a platform to run Android apps.

The partnerships with AMD and Asus and its backing from Qualcomm also set the stage for BlueStacks to team up with additional manufacturers to pre-install its technology on PCs. The big-picture goal for the startup is to help bring the some 750K Android apps to each and every one of the billion-plus PC users out there. It’s a sizable opportunity, another part of the reason investors (and chipmakers) are eager to test the waters.

BlueStacks’ technology allows users to run graphics-intensive Android apps on desktop PCs via its patent-pending “Layercake” technology, which initially enabled Android apps to be compatible with x86-based PCs, followed by Macs, and now includes those developed for ARM processors — Angry Birds Space and Fruit Ninja being two familiar examples. (More on this below.)

The company has been looking to build a developer platform, as well, and has been partnering with the makers of apps like Fruit Ninja, SliceIt!, Townsmen, Evernote, StumbleUpon and Barnes & Noble (Nook). The main selling point being that developers don’t have to modify or port their apps to run them on PCs, which means less heavy lifting for those who have already developed apps for Android.

Screen shot 2012-12-06 at 3.08.44 PMTo this point, HandyGames CEO Christopher Kassulke let it slip last night at Mobile Gaming Europe that HandyGames will be launching their uber popular Clouds and Sheep as a PC game using BlueStacks. And the more big app development houses begin signing on, the more BlueStacks thinks that it’s helping to create a crack in the wall between mobile and PC gaming.

But here’s what could be most exciting for developers (and users) looking at developing for (or buying) Windows mobile devices. The newly released Windows RT, for those unfamiliar, is a special version of Windows 8 built for mobile (specifically ARM) devices — so, really, tablets. If somehow you haven’t noticed, Microsoft has been pushing its new Surface tablets pretty aggressively since their initial release in late October, partly manifesting through that snappy, percussive ad campaign you’ve probably seen by now on the tube. The main mobile OS being offered by the Surface? Windows RT.

As of now, consumers can buy a number of ARM-powered Windows RT devices, and there are more coming. But Surface currently has the highest profile among these tablets and devices, yet, the problem is that they’re not selling as well as Microsoft would have hoped. According to Tech Report, MSFT’s initial order of 4 million Surface devices has been cut in half thanks to slow sales.

Leaving the device itself out of it, probably the biggest reason for this boils down to apps. Compared to iOS and Android, few developers have built native apps for Windows 8. Even if consumers want to buy the Surface, many would rather opt for an Android or iOS device, because they offer far more access to the apps we’ve all grown accustomed to using on a daily basis.

So, naturally, rumors have begun to mount that BlueStacks’ next project will be to make its tech available to Windows RT users. As evidenced in this forum, hilariously, it appears that Microsoft salespeople have even begun to suggest using BlueStacks if users want to buy a Windows device and get access to Android apps.

The Droid Guy was one of the first to pick up on the BlueStacks, Windows RT rumors, as a BlueStacks team member recently divulged in a separate forum that the company was in the process of bringing those 750K+ Android apps to Windows RT. BlueStacks Engineer Deepak Sharma, via The Droid Guy: “We are considering offering BlueStacks for Windows RT next year.”

BlueStacks team members approached by TechCrunch would not confirm that this is in fact happening, but from what we’ve been able to gather from other sources, it seems there’s a good chance this could happen in early 2013.

However, as The Droid Guy points out, Microsoft’s Windows Defender could pose problems in this regard, as it could force BlueStacks to release its own app on the Windows Store, which, knowing Microsoft, would likely be disapproved. Until then, BlueStacks works well with Windows 8 Pro-based tablets and devices, but if BlueStacks is able to produce an ARM version of its technology, this could be a big boost both for the startup and for those looking for access to a viable app platform on their new Windows device.

With support for both ARM and Windows 8 Pro, developers could significantly increase their distribution without having to develop native apps for Windows devices — great for them but, again, not something that Microsoft is likely to get too jazzed about.

For more, find BlueStacks at home here.

Screen shot 2012-12-06 at 3.10.26 PM

(-via TC)

Wave I, II Get Android 4.0 [ROOTED] [COMPLETE] :


Its Raining Android

For all the ‘Wavers’,here’s a good news. We here have brought Android 4.0 to your Wave Devices. By not wasting more time, Below Are The Steps For Rooting Your Phone:

How to ROOT a Wave:

1) Copy and/or replace the given “zImage” in your phone memory with this one here >> Click zImage
2) Use the Unlock Root tool to root your wave >> Click Here
3) Download Unlock Root tool from above link and install it.
4) Connect your Android on Samsung Wave to your PC and make sure the USB debugging is switched on.
5) Click on root.
6) It will ask to install a driver, click on install driver anyway , it should be the second option (in Win 7)
7) Wait for root to complete and Done

For Latest Android 4.0 CFW Firmwares for Wave I & Wave II Click here

Polish Blood Android 4.0 Alpha Release.

If you are UNABLE TO ROOT your Wave from the above process then follow the steps below:

UPDATE

The steps below are for 64bit Systems Windows 7

If you are UNABLE TO ROOT your Wave from the above process then follow the steps below:

1. Download the SDK from android website : CLICK HERE

2. Now open the Android SDK Manager, then only tick at Google USB driver and Uncheck everything else

3. Click on the  “Install 1 package.” button. Wait until finish.

4. Now go to device manager. Search for Samsung.

5. Right click then choose update driver. Choose Manual instead of automatic.

6. Browse to C:\Users\\AppData\Local\Android\android-sdk\extras\google\usb_driver

7. Click Ok and wait until the installation is finished.

8. If you haven’t downloaded the UnlockRoot tool CLICK HERE

9. Download and Install the Unlock Root Tool.

10. Open Unlock Root program on your PC. Click “Root” button. Then there will be pop up. Click on Samsung Wave Android ICS 4.0.4

11. Wait again until the program boots your Wave.

12. Your wave is now rooted.

For Android Firmwares for Wave I and Wave II Click here

(via DK, badahub)
(NOTE: processes told , downloads from this site should be done at your own risk. Neither MobileGameroids nor the authors, the sources will be responsible for any loss.)

Working together to Fight Bad Ads, Ads Integrity Alliance.


 

June 14th 2012: StopBadware is announcing the formation of an industry partnership to combat bad ads. Google is pleased to be a founding member of the Ads Integrity Alliance, along with AOL, Facebook, Twitter and the IAB.

Since its beginnings in 2006, StopBadware has enabled many websites, service providers and software providers to share real-time information in order to warn users and significantly eliminate malware (such as viruses, phishing sites and malicious downloads) on the web. We believe that the Ads Integrity Alliance can make a similarly important contribution to the goal of identifying and removing bad ads from all corners of the web.

In 2011, Google alone disabled more than 130 million ads and 800,000 advertisersthat violated our policies on our own and partners’ sites, such as ads that promotecounterfeit goods and malware. You can read more about our efforts to review adsand also see the numbers over time. Other players in the industry also have significant initiatives in this area. But when Google or another website shuts down a bad actor, that scammer often simply tries to advertise elsewhere.

No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web. As StopBadware has shown, the best way to tackle common problems across a highly interconnected web, and to move the whole web forward, is for the industry to work together, build best practices and systems, and make information sharing simple.

The alliance led by StopBadware will help the industry fight back together against scammers and bad actors. In particular, it will:

  • Develop and share definitions, industry policy recommendations and best practices
  • Serve as a platform for sharing information about bad actors
  • Share relevant trends with policymakers and law enforcement agencies
Bad ads reduce trust in the web and in online advertising. The web puts the world’s information at your fingertips and has given everyone a platform to speak, listen, engage and unite. The growth that businesses generate from online advertising has enabled an enormous part of this platform. We think the web is worth fighting for, which is why we strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it.

(via Google Blog, Eric Davis, Global Public Policy Manager)

Instagram on Android now. [PHOTOGRAPHY]


Instagram

Hello folks. It is a very good news for Android users, namely because photo-sharing darling Instagram is now available in the Android Market. If you want to hurry up and try it out without having to read the rest of this (it’s that intuitive), you can download the app here. And go ahead and skip to Paragraph 7 if you already use Instagram on iOS, and don’t want to have to sit through a noob explainer.

For Beginners

For those of you who are new to the entire Instagram experience, the app is pretty simple, and that’s what makes it amazing. To use Instagram just open it up and either capture a photo or choose an existing one from your photo library. Once uploaded, the app allows you to move and scale your image. After you’ve selected a composition, you can run the image through the ‘Lux’ feature by pressing the Sun icon in the far left of the next screen (Lux, similar to Camera+’s ‘Clarity,’ amps up photos by boosting their contrast).

While on this step, you can either add a border or go sans, rotate an image,  or cancel out of the navigation screen by using the icons in the app’s top navigation bar. At the bottom of the screen, you’re met with Instagram’s famous filters, including the SF-inspired Valencia, Sutro and Brannan and the one I always end up using, X-Pro. Because we are all idiosyncratic little snowflakes, everyone has their unique preferences.

Once you decide on the exact specs of the photo you’re going to post, you click on the green check mark provided, and the app’s flow allows you to input a description and a Twitter-like hashtag for search, geotag the photo, and share to Twitter, Facebook, Tumblr, Posterous, Foursquare or via email. In addition to sharing, clicking ‘Done’ will post the item to your Instagram feed, where it will be enjoyed by your followers if you have them. You can see the photo in addition to photos from the people who you follow by clicking on the Home icon.

Clicking on the Star icon will bring you to the Instagram Popular page. I’ve never actually figured out how to get a photo to ‘Popular’ on Instagram, so if you do it please let me know. I think the trick is to have a lot of followers (Isn’t that always the trick!?) — And I’m still not convinced mere mortals can do it.

Aside from the Popular page, the main Instagram navigation screen allows you to view ‘News’ by selecting the ‘Heart Comment’ icon and your profile by selecting what looks like an ‘Index Card’ icon on the far right. This is where you can find people to follow, view all your photos in either grid or chronological list view, and edit your profile.

For Everyone

Instagram co-founder Kevin Systrom tells me that the Instagram iOS app has now hit 30 million users after about a year and a half on the market, and with Android at 500 million activations (for comparison, Apple is at something around 180 million iPhones sold, total) the startup has a real chance of hitting 100 million users across both devices soon enough to matter.

Facebook took about four years to reach its first 100 million; The idea of Instagram becoming the world’s first formidable, mobile-only social network is extremely compelling.

Systrom tells me that a major concern of his is consistency across both platforms, and that the same 13 people who built the iOS app also built Android, which can run on any camera phone with Android 2.2 or above with support for OpenGL ES 2 (a technology needed to power the Instagram filters).

“The Android app offers an extremely familiar Instagram experience when compared to the iOS app,” Systrom writes, “You’ll find all the same exact filters and community as our iOS version.” iOS features like Tilt/Shift, Flickr integration and inline posting didn’t make the cut this time but will hit future versions. The app is also available in Chinese, French, German, Italian, Japanese, Korean, Portuguese and Spanish.

So what took them so long? Well, the whole “Lean Startup” mentality may have had something to do with it. “Launching on a single platform allowed us to focus on the product and the user experience,” Systrom says. “It’s given us the ability to stay small and nimble, and we’ve been able to respond quickly to user feedback.”

The company is rumored to be raising $40 million at $500 million from the usual suspects of top-tier VC firms. Perhaps we’ll see more expansion in the future? Systrom wouldn’t comment on what platform it would launch on next, and ignored my questions about an iPad app or website.

I’m guessing the team will have their hands full with scaling Android. An early sign up page thrown up a week ago has accumulated over 430k people on its waiting list! And while Android already has apps that essentially have Instagram’s functionality, Systrom isn’t thrown by the competition, “There are plenty of clones on iOS as well – but at the end of the day it’s the community people want to be part of. We’re excited to see the community grow with even more perspectives all around the world.”

-(via TechCrunch)

Mobile World Congress 2012 [EXCLUSIVE COVERAGE]


About the MWC 2012 :

MWC is redefining “mobile”.  No longer limited only to communications, mobile is now a force transforming our world in an unprecedented way. Mobile connects, entertains, informs and inspires us, ultimately changing how we live and who we are.

Mobile World Congress is the global epicenter of this redefinition as our participants enable, lead and accelerate it. Join it in Redefining Mobile at Mobile World Congress 2012, which will be held 27 February to 1 March at Fira Montjuïc in Barcelona, Spain.

 Surf the below for detailed View: