Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars


Ashrules24:

Facebook onto Youtube and Television!

Originally posted on TechCrunch:

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page document details Facebook’s plan to beat television with reach and YouTube with targeting, and spills the beans about an overhaul to video insights slated for Q1 2014.

If Facebook’s plan works, it could lure in tons of ad revenue as marketers shift their focus from television to digital.

The full “Facebook For Business: Video On Facebook” presentation including slides and Facebook’s notes is splayed out below. It was sent to Facebook’s Preferred Marketing Developer partners in late November to teach them to sell video ads to their clients. [Correction: This was sent to marketers, not presented at a meeting.] Facebook used NDAs to try to keep the presentation away from the public, but…

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Twitter’s New “Verified” Filter Lets Celebs Hob-Nob In Peace


Originally posted on TechCrunch:

Life is hard for famous people. You’re trying to @ reply with your celebrity friends on Twitter, but the conversation gets drowned out by rabid fans and spammers mentioning you. So Twitter’s begun rolling out to people with verified profiles two new filters for the Connect tab. Filtered, which attempts to cut down spam, and Verified, which only shows interactions with other verified profiles.

Twitter noted the rollout earlier today and you can see them below in this screenshot, though.

Twitter Celebrities Verified

Keeping celebrities active and happy on Twitter is a big business for the company, which just filed its S-1 to go public today. Celebrities and their tweets are a big draw for users, who visit Twitter to absorb the latest updates from the actors, athletes, musicians, and other famous folk they love. Twitter capitalizes on that engagement with ad views, so the more celebs enjoy Twitter, the more money…

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iPad App mem:o Is A Simple Data Visualization Tool For Design Lovers


Originally posted on TechCrunch:

Technology makes it easy to turn the minutiae of our daily lives into useful data sets, but sometimes it feels bleak seeing every experience or memory broken down into pie charts and bar graphs. mem:o is a unique visualization tool that takes life-logging beyond spreadsheets by transforming data into striking images influenced by Dutch graphic design. The iPad app is free for download and includes two boards, with the option of adding more boards via an in-app purchase.

Developers Caroline Oh and Young Sang Cho, the duo behind studio c+y, say the app’s look was inspired by the bold shapes and playful colors of graphic design influenced by Werkplaats Typografie (Typography Workshop), a masters program run by the ArtEZ Institute of the Arts in the Netherlands. mem:o uses a font called Brown that was created by Swiss designer Aurèle Sack to be especially legible. But mem:o isn’t targeted at…

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Google And Others Reportedly Pay Adblock Plus To Show You Ads Anyway


Ashrules24:

#Insane.

Originally posted on TechCrunch:

If you work for a company that depends on advertising revenue, you won’t hear people talk that often about using Adblock Plus, but it’s something that millions of consumers probably can’t imagine their Internet browsing without at this point. It manages to block out most ads on websites, providing a relatively clean experience that’s sometimes night and day from the standard web.

The thing is, some ads do get through, and Google at least appears to be paying to make that happen, according to a new report that’s prompting a lot of discussion on Hacker News. Adblock Plus has an “acceptable ads” filter that allows certain content by default, and the company makes no secret that it charges big companies for whitelisting services – it mentions it right in its FAQ.

AdblockPlus says this fee is about helping it to maintain its filter list, which also whitelists some small websites and…

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Low-Cost iPhone’s Plastic Case Shows Up In Alleged Video And Photo Leak


Ashrules24:

This is really something #Apple has to come up to revolutionize the world.

Originally posted on TechCrunch:

Apple is said to be preparing a lower cost iPhone for later this year, with a plastic shell instead of its typical recipe of metal and glass to lower component costs. Now a site called Techdy, which creates Android knock-off handsets of higher-end devices, is claiming to have obtained the new phone’s plastic casing and front-screen assembly.

1040186-1024x682The supposed early manufacturing prototype leak shows a smooth plastic shell in white that Techdy says feels much higher-quality than the plastic casings used in phones by other manufacturers like Samsung. The front resembles the screen of the iPhone we all know and love and has a black design that will reportedly be common to a variety of different color options for the back plastic half.

The slightly contoured edges on the rear of this supposed budget iPhone are very much reminiscent of the current-generation iPod touch – essentially, this looks like a…

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Instagram Video Vs. Vine: What’s The Difference?


Originally posted on TechCrunch:

Instagram just launched video functionality. Glorious, 15-second, editable video functionality. Complete with image stabilization.

So what does this mean for Vine? In the end, the competition should give users plenty to be excited about, whether you’re a Vine loyalist or an Instagrammaholic. And both apps will likely continue to thrive, as I’ve stated a few times already. Where Instagram’s user base is mostly made up of people documenting their feet, coffees, and pets, Vine has attracted a group of users who are pleased by the challenges set forth in the app.

Instagram’s filters, longer video length, stability technology and already-ingrained user behavior will keep its video offering very similar to its photo offering. People will now just post videos of their feet, coffees, and pets. At the same time, Vine’s growing community of creatives and tinkering designers will likely continue to blossom, as well.

But to end my endless…

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Samsung’s Shape-Shifting Ativ Q Isn’t Pretty, But Running Windows 8 And Android May Make It A Worthy Workhorse


Originally posted on TechCrunch:

Samsung just pulled back the curtain on a new line of Ativ Windows notebooks, but perhaps the most interesting of the company’s new Ativs is a 13.3-inch convertible tablet it hopes will appeal those prepping to head back to school. The shape-shifting Ativ Q sports a tablet mode, a video-friendly formfactor with the screen held near vertical, and a more traditional notebook configuration that reveals its built-in QWERTY keyboard, but it’s got an even niftier trick up its sleeve.

While the Ativ Q boots into Windows 8 there’s also a dual-OS mode that allows the users to switch to stock Android 4.2.2, thereby allowing for Microsoft productivity staples such as Office to live in close proximity to the Google Play Store and the usual gamut of Android apps. It’s a cake-and-eat-it-too tablet. Or a tablet for someone who just can’t decide between Windows or Android.

The Ativ Q also supports…

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Hands-On With Samsung’s Galaxy S4 Zoom, The Smartphone With A 10x Optical Zoom Lens


Originally posted on TechCrunch:

Samsung’s Galaxy S4 Zoom steers its Galaxy brand into slightly new territory, by creating a hybrid smartphone-cum-pocket-camera. Unlike pretty much every other cameraphone around, the Zoom has a 10x optical zoom lens protruding from its rear.

In short, it’s a phone with two faces: one pure Galaxy smartphone, the second resembling a classic point-and-shoot camera. It’s a curious move that’s likely to grab consumers’ attention, but there’s a bigger question here — what’s it like using it?

basics-subhead

If you only look at the Zoom’s phone half, you’d quickly discover it’s largely standard mid-range Galaxy fare — the usual TouchWiz interface runs atop Android 4.2.2 Jelly Bean, and there’s a dual-core 1.5GHz chipset powering the show. It felt fast and responsive during my brief hands on, and the 4.3-inch qHD AMOLED screen was bright and plenty big enough for all the typical smartphone uses, without being as huge a pane as…

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