Google And Others Reportedly Pay Adblock Plus To Show You Ads Anyway

#Insane.

TechCrunch

If you work for a company that depends on advertising revenue, you won’t hear people talk that often about using Adblock Plus, but it’s something that millions of consumers probably can’t imagine their Internet browsing without at this point. It manages to block out most ads on websites, providing a relatively clean experience that’s sometimes night and day from the standard web.

The thing is, some ads do get through, and Google at least appears to be paying to make that happen, according to a new report that’s prompting a lot of discussion on Hacker News. Adblock Plus has an “acceptable ads” filter that allows certain content by default, and the company makes no secret that it charges big companies for whitelisting services – it mentions it right in its FAQ.

AdblockPlus says this fee is about helping it to maintain its filter list, which also whitelists some small websites and…

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